Brand management is about creating and maintaining a strong image and promise. A consistent brand is important as customers, who have a positive experience of your business or organisation, will build a relationship with your brand and be more likely to re-purchase or purchase new products and services you may offer.
How you position your business or organisation will determine your brand position and values including factors such as price, quality, image and level of service. Our questionnaires enable you to measure exactly how your customers view your brand proposition and the extent to which they are loyal to your brand.
Measure your customers’ brand perceptions and loyalty.
Brand attributes and association (price / value / quality / reliability / features / trust / service)
Brand loyalty by type of customer
Brand Awareness, Usage and Perceptions (see Market Surveys)