Accor Hotels – Business Client Satisfaction Survey

About This Project

“We have been using Questionnaire Factory for the last 3 years to handle our customer surveys in Scandinavia & Finland. We are very satisfied with their survey services and the explanation of the survey results. In a clear format they provide us with an up to date picture of how our customers view us vis-a-vis our competitors in the marketplace.”

Jan Birkelund, Sales Director, Distribution & Loyalty Scandinavia and Finland, Accor Hotels

 

Accor is one of the world’s leading hotel operators including brands such as Sofitel, Novotel and ibis. Accor selected Questionnaire Factory to manage their buiness client survey in Scandinavia. In addition to measuring trends they wanted to measure:

 

  • How Accor compares with its competitors across a range of key attributes
  • Satisfaction levels with the services provided to business clients
  • Extent to which clients use and rate their website
  • To profile their clients and identify any differences in opinion by type of client
  • Measure results by Accor sales area